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Sponsorship Opportunities

BACKGROUND
As the third oldest zoo in the United States, The Maryland Zoo In Baltimore is one of the most important educational and cultural institutions in the region. Located in historic Druid Hill Park, just a few miles from Baltimore’s Inner Harbor, the Zoo hosts more than one half million visitors each year.

The majority of Zoo guests live in Baltimore County, Baltimore City, and Anne Arundel County (in that order). Zoo guests are split 65% female vs. 35% male. Zoo guests have an average household income in excess of $65,000.

Sponsorship with The Maryland Zoo In Baltimore offers a wide variety of opportunities for corporate partners to capitalize on the zoo’s universal appeal, reach a highly desirable target demo, and support one of the community’s greatest attractions.

For more information on sponsorship opportunities at The Maryland Zoo in Baltimore, call 443.552.5288.
CATEGORY SPONSORSHIPS - EXCLUSIVE PRODUCT OR SERVICE
In many forms of traditional media, clutter muddies the message. With Category Sponsorship, the partner dominates a particular area and blocks its competitors. Current Exclusive Category Sponsorships include Coca-Cola (soft drink), Dasani (bottled water), and Dietz & Watson (hot dogs). Included in an Exclusive Category Sponsorship is the designation as the “Official” product or service of The Maryland Zoo In Baltimore. Pricing varies based on the category.
EXHIBIT SPONSORSHIP

Is your product or service synonymous with a particular animal? What equestrian pulls the Budweiser Beer Wagon? What web-footed waterfowl appears in TV commercials for AFLAC? What mammals represent the Democratic and Republican parties? Would Walt Disney be a household name without a certain small four-legged rodent?

Sponsorship of an exhibit may involve signage, display space for automobiles, spas, boats, etc., direct marketing, literature distribution, inclusion in collateral printed by the Zoo, web presence, etc. Pricing varies based on the scope of your sponsorship and the size of the exhibit.

DIRECTIONAL SIGNAGE / ZOO MAPS
The Maryland Zoo In Baltimore is one of the largest in the nation. The Zoo is spread across almost 90 developed acres in a 600 acre urban park. Directional signs guide our guests and enhance the overall experience. Your message on a directional sign can build awareness of your product or service. Our Zoo map (approximately 300,000 copies printed annually) is a great place for a traffic driving, money saving coupon because it puts your message right into the hands of potential customers. At the same time it generates multiple impressions during and even after a visit to the park.
TRAMS / SIGNAGE ALONG PLAZA PARKWAY
The layout of the zoo has changed in recent years. The closing of the Main Valley requires guests to walk or ride to the middle of the grounds to get to the exhibits. Our stroller-friendly trams can be wrapped with colorful graphics to market your product or service. Since each tram is equipped with TV monitors and speakers, we can play your TV or radio spot. Sponsorship can also include signage at several tram stops throughout the zoo. To ensure that your message is seen, this Sponsorship is bundled with pole banner signage along Plaza Parkway. This guarantees that tram riders and those who walk to the exhibits will see your message.
VILLAGE GREEN
This common area consists of a carousel, train, and concessions. All are available for Sponsorship. Whether seated to enjoy a picnic lunch, or riding the carousel, guests spend considerably more time in this area. Your message will get more “looks” in the Village Green.
LANDSCAPING
The Maryland Zoo In Baltimore prides itself on beautiful grounds. Not only do guests see exotic animals, but dazzling flowers, stately trees, and topiaries as well. Working in conjunction with our full-time horticultural staff you can “stake your claim” to a plot of the zoo to showcase your capabilities. Ground level signage makes the connection to your company while providing your phone number and/or web address. Residential and commercial landscapers are encouraged to take advantage of this Sponsorship opportunity.
TICKETBACKS
One of the most popular Sponsorship opportunities at major attractions is a couponing opportunity on ticketbacks. With more than a half million guests annually, your traffic driving offer can get right into the hands of each guest.
UNIQUE PHOTO LOCATIONS
The Maryland Zoo In Baltimore excels at creating lifetime memories for tens of thousands of families each year. Your company name or logo can be part of that memory. Your Sponsorship investment will pay dividends not only this year, but for many years to come.
ZOOGRAM NEWSLETTER
This full-color, glossy, magazine style publication goes out quarterly to 23,000 members, political leaders, and persons of influence in our community. If direct mail is your marketing vehicle of choice, why not let your message “ride along” with ours.
SPECIAL EVENTS / ZOOMERANG
This black tie gala that attracts about 2500 guests is the zoo’s primary fundraiser. Held annually in early June, it is one of the premier events on Baltimore’s social calendar. Food and beverage is provided by dozens of Baltimore’s finest restaurants. Restaurateurs sponsor the event to get their signature dishes in front of several thousand upscale potential patrons. Sponsorship opportunities at Zoomerang are especially attractive to auto dealers, travel agencies, jewelers, hotel operators, and others that deal in “high-end” merchandise. Many Sponsors use this opportunity by donating a prize to our fundraising auction.
SPECIAL EVENTS / ZOOBOO
Now in its 20th year, ZooBoo offers a safe Halloween experience for kids of all ages and a great marketing opportunity for sponsors. Signage throughout the zoo will build awareness of your product or service. We’ll provide treats for trick-or-treaters to drive traffic to your tradeshow style booth on zoo grounds. An estimated 20,000 persons attend ZooBoo over two weekends in October.
SPECIAL EVENTS / ZOOZOOM
ZooZoom, held in the fall, is a 5-mile race for runners of all abilities.  The course covers the hills and valleys of the zoo and historic Druid Hill Park.  The event usually attracts around 1000 runners.  Whether you sprint like a cheetah or take the slow but steady approach of a tortoise, ZooZoom is the place to be.
SPECIAL EVENTS / ROAR-N-SNORE
Pack up your tent and head out for the wildest sleepover in Baltimore! This event features flashlight adventures through the zoo, a toasty campfire with s'mores and songs, outdoor games for fun for the whole family. The event features a pizza party the evening of the event, and breakfast the morning after. These food categories represent obvious Sponsorship opportunities. Others include outdoor camping equipment, apparel, etc.
SPECIAL EVENTS / BREW AT THE ZOO
“Brew At The Zoo” has become one of our most popular events. Targeted at persons of legal drinking age, “Brew At The Zoo” celebrates the start of summer. The festival features the area’s finest microbrews, wine from area vineyards, and great live bands.
PERIMETER FENCE SIGNS

We'll add your name or logo to colorful perimeter fencing seen in several high traffic areas on zoo grounds. Our guests will know that your company supports one of the top educational and cultural attractions in our region.
RESTROOM SIGNAGE

Talk about a captive audience! You can tap in to one of the hottest new areas in out-of-home media. Reach your target gender demographic with 100% accuracy. Your message can be seen at up to four sets of restrooms on zoo grounds.
Waterfowl Lake Pavilion / Naming Rights

This beautifully landscaped area offers country charm in the heart of Baltimore City. Waterfowl Lake Pavilion serves as the focal point of many zoo festivals like Brew At The Zoo. The pavilion is usually booked every weekend during the warm weather months as a great location for corporate picnics and wedding receptions.
Celebration Overlook Birthday Area / Naming Rights

Become the "Official Birthday Sponsor at The Maryland Zoo in Baltimore" Tent canopies can be customized with your name and logo. A T-shirt giveaway to all birthday guests will insure that your message will be seen long after the party is over.
ZOOMOBILE SPONSORSHIP
Sponsor our Zoomobile and you will get to market your message directly to thousands of potential customers at more than 500 appearances each year. Zoomobile stops include schools, daycare facilities, senior centers, churches, etc. Our audiences are eager to learn about the wonders of the animal world as we bring the Zoo to them. Those same potential customers can be just as eager to learn about your product or service.

For more information on sponsorship opportunities at The Maryland Zoo in Baltimore, call 443.552.5286
     The Maryland Zoo in Baltimore is accredited by The Association of Zoos and Aquariums             .